A BRIEF BIOGRAPHY

KING IFEANYICHIUKWU ORURUO

A life invested in the restoration of a people to their pride of place.

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EARLY YEARS

His story beings on May 3rd 1987 in Oakland, California, U.S.A, where he was born to Chief. Bar. Sunday "Ifeakandu" Ogbuka Oruruo and Vivian "Nneze" Ngozi Oruruo. Born at the height of his fathers wealth, his coming will also meet its decline, a gentle balance created by god to allow him a view of the greatness of wealth and the dangers of loss, presenting momentary financial challenges for his parents that shaped his early years.

Born to industrious parents he never truly experience lack, just missed luxuries. blessed with 3 living brothers 2 of who are older and played a vital role in his early years, he lived with enough exposure to danger to feel it, and enough support from his brothers to be bold.

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The early years were a mix of contradictions, moving from incredible joys to intermittent discomfort but in academics, there was no Contradiction, from Nursery 1 till JSS 2, he never new any result less than a B+ and often scored 95-99% in entire session - that is aggregate of all courses.

He was a jolly good fellow, a fighter still, stubborn to a fault yet with a heart of gold. disciplined yet proud, loving yet tempered, extremes at all ends.

In 1997, at the age of 10, Buoyed by a sermon Evang. Ifeanyi Okonkwo at the Emmanuel Anglican Church he became a born again christian. At around that time he heard the most important sermon of his life a message on need by Bishop C.N.C Onyeledo, in the Beginning the Bishop then a Junior Reverend uttered the worth "The merriam Webster Dictionary Defines Need as the gap between the ideal and the status quo, that is the gap between what is and what is supposed to be". The Sermon would go on and many more will come after it, but if ever there was a defining moment this was top 3, setting in motion a serious of advanced math questions that he has tried his whole life to solve. WHY IS THE AFRICAN'S STATUS QUO (what is), SO FAR FROM IDEAL (What is supposed to be).

He is the third son of a highly respected Igbo businessman and lawyer, and his mother is a seasoned entrepreneur and educator. He grew up in a loving home with 3 brothers whom he wouldn’t trade for the world. The eldest a passionate doctor, His immediate elder brother an entrepreneur and The younger brother ("one of the most intelligent people I know") is an engineer.

born in the United States he spent the majority of His child hood in Enugu State, Nigeria and that foundation allowed him a love for the people and the red soils of Eastern Nigeria. At 13 he returned to the United States and this also affected his current outlook on life. having been privileged all His life, his concern for the common man and adventurous spirit has taken him far outside of privilege and given him diverse experiences that now create the King Ifeanyichiukwu Oruruo whom you see today.

BUSINESSMAN

He has always been into business, the idea of economic independence was embedded in him a long time ago and his first business was a small farm next to his house in Enugu state, it was founded on 1 plot of land which a neighbor had failed to develop. He raised mostly corn on that plot and also had a small quarter plot adjacent in which he experimented, planting yams, cassava, okra and pumpkins. Those where fun times but after about 2 seasons of success he was muscled out of the land by a neighbor and being only 6-8 years old he couldn’t fight back and let it go.

At around 8-9 he started rearing guinea pigs with his brothers, those animals really suffered because they were irresponsible, luckily their parents compensated in the care when they were away. Even though they were against the idea the noise from the suffering animals was too tender to ignore. they were eventually encouraged to sell them and their eldest brother went into pigeon rearing and he went into chicken farming. The chicken farm proved to be his most lucrative venture so far, "buying toy guns and checkered shirts", such was the live of a boy entrepreneur. He had grand schemes but they never came to pass as at age 13 he was whisked away to the land of the American dream.

SOCIALIZATION

Returning to America was both the most exciting and the challenging experience of his life. The challenges came mostly from being in a new environment and lacking friends but the most painful was being bullied by African Americans on the bases of being African and finding more White friends even though he looked more like "the guys I fought every day". He had never "in my life known I was Black till I went Back to America. As a natural fighter I never accepted that scenario and it resulted in a lot of fights, suspensions from school and even run-ins with the police department".

One of the most life changing moments of my life was a class in African-American history taught by Mrs. Jendeyi (at Laney College in Oakland) after which he bought the world famous book “The Mis-education of the Negro” by Carter G. Woodson. he would consequently delve into more reading about African-American history, then general phycology, sociology, then world history and eventually he just began to read without limit. 

Till date, he reads two hours a day, every day for the last 20 years. This is one of his best habits and defines more of who he is than any other thing.

BUSINESSMAN AGAIN

against the backdrop of racial tension with his own race, much of which came from Jealousy by other black boys of his intelligence and mature comportment, On the other hand the excitement of America came in the opportunities it offered. By age 15 he was Already working in a television station, by 16 he already had a business enterprise, by 17 another business, by 18 another business, by 21 he created his most dynamic enterprise and the foundation for the work done today. That business C-SWAGGER was a game changer because it allowed him to deal with people from all works of life. It was a prints, signs and advertising company and with it he had access to Millionaire corporate executives who became clients, he had celebrities as clients and I had everyday people.

The first office was located in the Ghetto and so it had alot of criminals around. It was a training ground for everything that was to come in the jungle called Nigeria. It was here that he developed his incredible work habits, having more time than cash. He often worked  16hours days, Weekends and doing everything from design to Painting the shop and building Counters with wood from home depot and a manual on "Doing it Yourself". It is also here that Ihe developed sharp negotiation skills, marketing sense, executive confident and an understanding that a good product is much more important than advertising.

In 2011 he moved back to Nigeria with a totally different plan but God had much more in design.

BUSINESS IS NOT ENOUGH

Throughout his journey he had been concerned with the status of the black man in tn the grand scheme of things, each of his experiences up till now had been a reminder that no matter the individual economic progress, the black man as a race was subjected to a state and lot that did noy tally woth his intellect, strenght or spirit but was the based on arbitrary sterotypes, self limitations and the inculcation of foreign ideals.

From day 1 his return to nigeria proved to be a journey of self discovery, culminating in the lcreation of L.I.V.E.N Capital in 2012. It was born out of a desire to craft a solution that will catapult Nigeria economically without missing the importance of social development. It started first with 1st with 18 months of dedicted research and experimentation, expending all his knowledge of human pgycology, Sociology and economics in order to fully understand the Nigerian environment. The cultural understanding gained from being raised in Nigeria combined with the skills acquired in America and coupled with his vast reading allowed him to rise quickly, opening doors where others may have been left out.

In a little over a year of introduction he was able to develop relationships with the political elites of Nigeria, the Business magnets and Social agitators. He was also blessed to acquire the confidence of American Bankers and Investors and  L.I.V.E.N was off to a great start. Then "shit hit the fan".

While financially the business opportunities were great and he was able to find capital, he couldn't find trustworthy partners, a reliable workforce and found the nigerian climatr a dog eat dog world thatbis now eating itself. For years he couldn't move beyond personal success and ot seamed better to retreat and focus on self preservation but he refused. 

In 2018, God blessed him with a new level of insight, crowning him among his people and exponentially increasing his abikity to understand the malaise. The result was a consencratiom to service as the AjaAni Nke Mbu, Isi Mmili Na Asoru Ora Na Nkanu and the development of the African Renaissance Order and expansion of his theories on african Social, Economic and Governance model. From thatbpoint the views expanded, thr dreams grew and the visions became daylight clear. 

Since 2018 he has walked with advanced sight reforming every model he has ever learnt into an african model of economic Systems, social order and communal governance. The results being the addition of Vision 1960 in 2022 and A.L.U.S.I.U.W.A in 2023 to complete a Triad of systems designed to ensure the comprehensive development of "A Nigeria Beyond a Child's Best dream" and as "a Foundation and nexus for the liberation of the black skinned man and jis offspring from default servitude". 

It has been a privilege which only God could have ordained and while the journey is just starting, mine has been a challenging but a good life.

IKing Ifeanyichiukwu Oruruo is married with 3 children and counting.

Thank you for visiting my humble home on the web…


  • 1987: King Ifeanyi Oruruo Is Born

  • 1994: Child-hood Curiosities and interests in Agricultural Endevours

  • 1995: Starts Chicken Farm Operation

  • 2002: First Job As Production Intern At KDOL TV13

  • 2003: Starts 1st Company - Igbomade Enterprising Co.

  • 2005: King City Enterprises Beings Operation Dealing In Automobiles

  • 2008: SAMPP, INC starts operations as C-SWAGGER In Oakland California

  • 2011: Logbaby.Com Starts Operations In Nigeria and he Relocates to nigeria

  • 2011: The Dreams take root and L.I.V.E.N Capital Is Born

  • 2013: L.I.V.E.N Capital Commences Commercial Operations

  • 2018: assumes the title of AjaAni and The African Renaissance order is born

  • 2022: Vision 1960 is Born

  • 2023: ALUSIUWA is Born completing the quad of visions and ensuring a whole new era for Africa

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