A BRIEF BIOGRAPHY
KING IFEANYICHIUKWU ORURUO
A life invested in the restoration of a people to their pride of place.
EARLY YEARS
His story beings on May 3rd 1987 in Oakland, California, U.S.A, where he was born to Chief. Bar. Sunday "Ifeakandu" Ogbuka Oruruo and Vivian "Nneze" Ngozi Oruruo. Born at the height of his fathers wealth, his coming will also meet its decline, a gentle balance created by god to allow him a view of the greatness of wealth and the dangers of loss, presenting momentary financial challenges for his parents that shaped his early years.
Born to industrious parents he never truly experience lack, just missed luxuries. blessed with 3 living brothers 2 of who are older and played a vital role in his early years, he lived with enough exposure to danger to feel it, and enough support from his brothers to be bold.
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The early years were a mix of contradictions, moving from incredible joys to intermittent discomfort but in academics, there was no Contradiction, from Nursery 1 till JSS 2, he never new any result less than a B+ and often scored 95-99% in entire session - that is aggregate of all courses.
He was a jolly good fellow, a fighter still, stubborn to a fault yet with a heart of gold. disciplined yet proud, loving yet tempered, extremes at all ends.
In 1997, at the age of 10, Buoyed by a sermon Evang. Ifeanyi Okonkwo at the Emmanuel Anglican Church he became a born again christian. At around that time he heard the most important sermon of his life a message on need by Bishop C.N.C Onyeledo, in the Beginning the Bishop then a Junior Reverend uttered the worth "The merriam Webster Dictionary Defines Need as the gap between the ideal and the status quo, that is the gap between what is and what is supposed to be". The Sermon would go on and many more will come after it, but if ever there was a defining moment this was top 3, setting in motion a serious of advanced math questions that he has tried his whole life to solve. WHY IS THE AFRICAN'S STATUS QUO (what is), SO FAR FROM IDEAL (What is supposed to be).
He is the third son of a highly respected Igbo businessman and lawyer, and his mother is a seasoned entrepreneur and educator. He grew up in a loving home with 3 brothers whom he wouldn’t trade for the world. The eldest a passionate doctor, His immediate elder brother an entrepreneur and The younger brother ("one of the most intelligent people I know") is an engineer.
born in the United States he spent the majority of His child hood in Enugu State, Nigeria and that foundation allowed him a love for the people and the red soils of Eastern Nigeria. At 13 he returned to the United States and this also affected his current outlook on life. having been privileged all His life, his concern for the common man and adventurous spirit has taken him far outside of privilege and given him diverse experiences that now create the King Ifeanyichiukwu Oruruo whom you see today.
BUSINESSMAN
He has always been into business, the idea of economic independence was embedded in him a long time ago and his first business was a small farm next to his house in Enugu state, it was founded on 1 plot of land which a neighbor had failed to develop. He raised mostly corn on that plot and also had a small quarter plot adjacent in which he experimented, planting yams, cassava, okra and pumpkins. Those where fun times but after about 2 seasons of success he was muscled out of the land by a neighbor and being only 6-8 years old he couldn’t fight back and let it go.
At around 8-9 he started rearing guinea pigs with his brothers, those animals really suffered because they were irresponsible, luckily their parents compensated in the care when they were away. Even though they were against the idea the noise from the suffering animals was too tender to ignore. they were eventually encouraged to sell them and their eldest brother went into pigeon rearing and he went into chicken farming. The chicken farm proved to be his most lucrative venture so far, "buying toy guns and checkered shirts", such was the live of a boy entrepreneur. He had grand schemes but they never came to pass as at age 13 he was whisked away to the land of the American dream.
SOCIALIZATION
Returning to America was both the most exciting and the challenging experience of his life. The challenges came mostly from being in a new environment and lacking friends but the most painful was being bullied by African Americans on the bases of being African and finding more White friends even though he looked more like "the guys I fought every day". He had never "in my life known I was Black till I went Back to America. As a natural fighter I never accepted that scenario and it resulted in a lot of fights, suspensions from school and even run-ins with the police department".
One of the most life changing moments of my life was a class in African-American history taught by Mrs. Jendeyi (at Laney College in Oakland) after which he bought the world famous book “The Mis-education of the Negro” by Carter G. Woodson. he would consequently delve into more reading about African-American history, then general phycology, sociology, then world history and eventually he just began to read without limit.
Till date, he reads two hours a day, every day for the last 20 years. This is one of his best habits and defines more of who he is than any other thing.
BUSINESSMAN AGAIN
against the backdrop of racial tension with his own race, much of which came from Jealousy by other black boys of his intelligence and mature comportment, On the other hand the excitement of America came in the opportunities it offered. By age 15 he was Already working in a television station, by 16 he already had a business enterprise, by 17 another business, by 18 another business, by 21 he created his most dynamic enterprise and the foundation for the work done today. That business C-SWAGGER was a game changer because it allowed him to deal with people from all works of life. It was a prints, signs and advertising company and with it he had access to Millionaire corporate executives who became clients, he had celebrities as clients and I had everyday people.
The first office was located in the Ghetto and so it had alot of criminals around. It was a training ground for everything that was to come in the jungle called Nigeria. It was here that he developed his incredible work habits, having more time than cash. He often worked 16hours days, Weekends and doing everything from design to Painting the shop and building Counters with wood from home depot and a manual on "Doing it Yourself". It is also here that Ihe developed sharp negotiation skills, marketing sense, executive confident and an understanding that a good product is much more important than advertising.
In 2011 he moved back to Nigeria with a totally different plan but God had much more in design.
BUSINESS IS NOT ENOUGH